Switch It Up App

The Switch It Up App helps you make more out of your wardrobe by generating new outfit combinations.

Fashionistas have a collection of clothes but feel limited when creating outfits. Our goal was to create brand awareness for Nordstrom by getting people excited about the unlimited ways they can wear Nordstrom clothing while simultaneously showing off their individual styles. We targeted 20-35 year old fashion-saavy women.

Design pieces: App Concept, Hang tag, Print Ad
Copywriter: Laura Rose

Switch It Up Home Screen Switch It Up Virtual Closet Cam Switch It Up What To Wear Today Switch It Up Shop Nordstrom Switch It Up Public Gallery
Switch It Up Hangtag Switch It Up Hangtag on Product
Switch It Up Print Ad #1 Switch It Up Print Ad #2


Samson's Stones Brooklyn Tile Collection Merci Knit & Stitch Choxi The Hive App Switch It Up App Eternal Sunshine of the Spotless Mind Poster Sun & Moon Rose Photography filler
Creative Commons License www.jamiechew.com by Jamie Chew is licensed
under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.